旅行社质量管理内容及其体系的建立
Travel Service Quality Management Contents and System Establishment
- 세계문화관광학회
- International Journal of Culture and tourism Research
- Vol.5 No.2
-
2012.1239 - 42 (4 pages)
- 9
随着国民经济的发展, 人民生活水平日益提高, 旅游已经逐渐成为人们生活的一部分, 旅行社作为人们旅游生活的重要依托载体, 其服务和管理质量对于人们的旅游生活具有重要的影响。本文主要从三个方面对课题展开讨论,首先研究a旅行社质量管理的内容, 从硬件管理和软件管理两个层次综合进行a探讨, 随后在此基础上探讨a旅行社质量管理体系的建立, 从四个方面分析a其建立的过程,最后围绕着旅行社质量管理的方法等问题开展多方面探讨。本文主要从理论分析入手, 通过系统的研究和分析为 旅行社质量管理方面的研究提供参考, 同时为消费者选择旅行社提供有效的质量判断依据。 With the development of the national economy, improve people’s living standards, tourism has gradually become a part of people’s life, travel as people travel is important rely on carrier, its service and management quality for people’s life has an important influence on tourism. This article mainly from the three aspects of the topic spreads out discuss, first studied the travel service quality management content, from the hardware management and software management combination of two levels is discussed, then on the basis of the travel agency establishing quality management system, from the four aspects of the process, the last around travel cooperative quality management approach to such problems in many aspects. In this paper, starting from theoretical analysis, through a systematic study and analysis for the travel service quality management to provide some reference to the study, at the same time as the consumers’ choice of a travel agency to provide efficient quality judgment.
摘要
[ABSTRACT]
一、引言
二、旅行社质量管理内容
三、旅行社质量管理体系的建立
四、旅行社质量管理方法实现
五、结语
参考文献
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