乡村旅游跨文化交流研究

Study on Cross-Cultural Contact Based on the Rural Tourism -A Case of Sanjiuwu Village of Deqing County, Zhejiang Province－

2008年起, 有来自南非、法国、韩国等十来个国家的人士在浙北德清395村经营农家乐, 受到崇尚自然的国内外旅游者的欢迎。本文在调查的基础上, 研究以乡村旅游为载体的跨文化交流给旅游目的地带来的影响。结果显示, 跨文化交流主要对当地旅游模式、环境意识、文化融合等方面产生a积极的影响。建议该地旅游规划与开发要尊重目的地居民意愿、保护目的地居民的本土文化、选择吸收外来文化精华等, 以促进旅游目的地的可持续发展。 Since 2008, foreign businessmen from South Africa, France, South Korean and other countries have started rural tourism in Sanjiuwu Village of Deqing county, the northern part of Zhejiang province. The rural tourism attract nature respecting foreigners and white-collars. Based on questionnaires and research, this paper studied the influence of destination with cross-cultural contact. Results show there are aggressive influences on the following aspects, such as tourism mode, environmental awareness, cultural integration and etc. Finally, some useful proposals are put forward for local tourism development. In order to promote sustainable development of destination, the government has to respect and protect local villagers and culture, and at the same time select and adopt the essence of foreign culture.