중국의 거대성장에 따른 대중 수출기업의 대응전략에 관한 연구

A Study on Corresponding Strategies of Korean Export Companies according to Massive Growth of China

As the market share of China is rapidly increasing due to its rapid industrialization and its accumulated capital, big growth of China affects the existing economic order of East Asia through economic advance and expansion of support. Therefore, this study aims to present corresponding strategies for Korean export companies. For the purpose, this study referred to bibliographical data presented by the Ministry of Diplomacy and Commerce, LG Economic Research Institute, and Samsung Economics Research Institute. Also, trade indexes and statistical data form Korea lnternational Trade Association (KITA), Korea Trade-Investment Promotion Corporation(KOTRA), Korea Bank, and Korea Export and lmport Bank, a variety of portal sites and newspaper articles were referred to. As China has a large population and enormous hierarchical and regional unexplored markets, it is expected that a means of more than 7% growth will occur in spite of global banking crisis and recent financial crisis of Euro Zone. China declared an change of its existing economic system into domestic demand-oriented growth which promotes industrial competitiveness through strategic nurturing of new industries and development of the Middle West. So Korean export companies need risk distribution through localization, innovation for price reduction, pluralism of export areas, and technological cooperation between companies and the governments with different technologies necessary for construction of urban infrastructures to establish overseas advance strategies with technological advantages and to secure competitive power of infrastructure business. In addition to cooperation with governments, it is suggested that they should develop permanent countermeasures against trade discord, control changes in foreign exchange rates and enhance abilities to manage international organizations, to reduce price, to improve quality of product and control development, production and sales networks.