An Exploratory Study on the Factors Influencing Export-Venture Positional Advantage

An Exploratory Study on the Factors Influencing Export-Venture Positional Advantage

Export-ventures ate one of the strategic choices for a firm that desires to compete globally, especially when the firm's resources are limited. Although research has suggested that export-ventures are valuable options, few studies have explained the long-term success of export-ventures. The present study examines the key factors that influence export-venture success. Based on the resource-advantage theory of competition, the study theorizes the key relationships between export-ventures' resources and positional advantage. These relationships are tested using data from a survey of export firms in the United States of America. The data are analyzed using partial least square analysis. The structural model shows that export competence was positively related to export-venture positional advantage. In contrast, the relationship between brand awareness and export-venture positional advantage was insignificant. Manufacturing capability was positively related to export-venture positional advantage. Likewise, partnering experience was positively related to export-venture positional advantage. The relationship-destroying factors, however, were negatively related to export-venture positional advantage.