FTA 시대 수입산 쇠고기 인식과 구매의도 연구

A Study on the Purchase Intention and Awareness of Imported Beef in FTA era

The subject is a study on the on purchase intention and awareness of imported beef in ITA era. The purpose of this study is to mitigate the FTA between the parties to the tariff and non-tariff barriers for investment in intellectual property goods or services of government procurement, etc. to ensure the promotion of mutual trade through preferential trade agreements to each other, win-win strategy that can be done. Accordingly, the KOR-US ITA goes into effect and enhance competitiveness in various sectors and the domestic beef market, the price for competitive advantage and the strict quality control on imported beef as changing the perception by consumers for imported beef is. In conclusion, this study analyzed what factors are intent on consumers' purchases of imported beef. And gave some impact on the purchase intentions of potential consumers of imported beef will analyze how.