Формирование коммуникативного баланса институциональной дискурсной управленческой деятельности

The forming of communicative balance in the institutional discourse managerial activity

The paper highlights the main types and forms of communication management activity and the ways for forming the language and communicative institutional balance in the process of efficient realization of communicative managerial competence. We assume that the Russian academics interest is caused by determining a new educational position in the process of forming a new managerial generation, which is ready to communicate and manage efficiently in open economics and develop direct business contacts with international companies.