상세검색
최근 검색어 전체 삭제
다국어입력
즐겨찾기0
학술저널

Will She Like this Product as Much as I Like? The Role of Positive Affect in Predicting Others' Product Preferences

  • 69
110968.jpg

How does mood affect our predictions about the preferences of other people? This paper proposes a psychological mechanism bywhich positive affect influences people’s perceptions of the similarity between their own preferences and those of other people by decreasing the psychological distance between them. In two experiments, this research shows that people in a positive mood tend to assume that their own preferences are similar to others’more often than those in a negative mood do. These findings add to the growing evidence that affect influences how people process information and demonstrate that mood affects people’s predictions about others.

Abstract

I. Introduction

II. Conceptual Background

III. Ex. 1

IV. Ex. 2

V. General Discussion

References

(0)

(0)

로딩중