버스정보안내기 이용요인 및 활성화 방안에 관한 실증연구

An Empirical Study on the Factors to Affect a BIS Use and Its Vitalization Plan : Busan Metropolitan City

The government has implemented operating the bus information terminal (hereinafter. 'BIT') to use by building it at a major bus station to solve the problem of traffic congestion. Busan Metropolitan City has been continuously expanding the installation of 'BIT' since 2003. However. there are few research on the factor to use and satisfaction survey on 'BIT' from the perspective of the users. This study, in an effort to inquire into the 'BIT' utilization factor and its vitalization plan. conducted a face to face survey of 172 citizens who had the experience in the 'BIT'. The result of the data analysis showed that usability, convenience, and availability were the cri tical factors for a BIT use. In addition. the general intention to use 'BIT' was found to be very high as much as 90.7%. The contributions of this study are as follows. The academic contributions is that it proved the relationship between usability, convenience and the intention to use suggested by the information technology acceptance model is supported even in case of 'BIT'. For the practitioners this study provides ground data for a local government to make a plan of a BIT extension.