일본 전자ㆍ전기제품시장의 경쟁구조변화와 한국기업의 대일 수출전략에 관한 연구

A Study on the Changes of the Competition Structure of the Japanese Electronic and Electric Products Market and the Korean Enterprises' Strategies of Export to Japan

The Korea's representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as electronic and electric products(consurners' durables). And since this phenomenon has continued for a very long time, the Japanese markets were engraved as a market which is hard to enter for the Korean enterprises. At this time of point, analyzing the competition structure of the electronic and electric products market and proposing the strategies of the Korean enterprises's export to Japan would be a great academic contribution. This study analyzed the Japanese electronic and electric products market by the method of upper enterprises' Concentration Ratio(CRk) based on J. S. Bain's SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese electronic and electric products market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped. Accordingly, the business system suitable and global business linked strategies of the Korean enterprises' export to Japan which can respond to the change of the markets were proposed.