지각된 의료서비스 품질이 고객충성도에 미치는 영향

The Effect of Perceived Medical Service Quality on the Customer Loyalty - Focusing on Korean Medical Institutions in Shanghai -

This study focused on the advance of the Korean Medical Institutions into Shanghai has been very active. This study purports to analyz,e the structural relationships through a structural equation modeling among Perceived Medical Service Quality, Service Value, Customer Satisfaction, and Customer Loyalty based on the Chinese Medical Customers used the Korean Medical Institutions in Shanghai. The analysis tells Medical Service Quality showed a statistically significant effect on Service Value, Customer Satisfaction, and Customer Loyalty. Service Value also indicated a positive influence on Customer Satisfaction, and Customer Loyalty. However, unlike a hypothesis, Service value didn't work for the Customer Loyalty. With such results, this study can suggest a conceptual frame to establish a constructive relationship between the Service provider and Chinese Customers, which in turn may induce the relationship marketing hints of the Korean Medical institutions in Chinese Medical Market.