서비스상품의 국가이미지가 중국소비자의 품질인식, 태도 및 이용의도에 미치는 영향

The Effects of Country image of Services on Chinese Consumer's Quality Perception, Attitude and Purchase Intention

This study is focused on the international services market in China The purpose of this study is to research the countty image effects on Chinese consumers' purchasing decisions of international services. The results are as follows. First, general countty image and general product countty image of Korea service product had signification relations with Chinese consumer's quality perception, service attitude. Second, general countty image and general product countty image of Korea service product has direct relation to the service purchase intention. However Chinese consumer's quality perception and attitude of Korea service product not related to purchase intention.