성격유형에 따른 네일 관리행동 및 고객만족도

A Study of Nail Care Behavior by Personality Type and Customer Satisfaction

This study seeks to determine nail care behavior depending on individual personality and examine service requirements and satisfaction. For data collection, a questionnaire survey was conducted with 610 women aged from their 20-50. In terms of data analysis, frequency analysis, cross tabulation analysis, reliability analysis and t-test were performed using SPSS WIN 18.0. The following results were obtained: 1. Among nail salon customers, 87.2% received nail care services regularly. In terms of personality, nail care was more popular with the extroverted group. 2. When asked what is considered most in choosing a nail salon, both extroverted and introverted groups responded ‘kindness and skill.’ When asked about why they needed nail care, the extroverted group said ‘for a change’ while the introverted group responded ‘to make myself more beautiful.’ 3. When asked why they use a nail salon, the extroverted group responded ‘for self care’ while the introverted group said ‘because manicured nails look beautiful.’ 4. When asked where they prefer to receive nail care service, both introverted and extroverted groups prefer a road shop. In terms of service type, the extroverted group preferred ‘comprehensive hand care’ while the introverted group particularly liked ‘cuticle care & nail shape care.’ 5. When asked about the frequency of nail care services, the extroverted group said ‘twice a month’ while the introverted group responded ‘once a month.’ When asked how much they usually spend for nail care per month, the extroverted group said ‘KRW 40,000-60,000’ while the introverted group responded ‘KRW 20,000-40,000.’ 6. In terms of customer satisfaction, most respondents were dissatisfied with the reliability, environment, convenience and expertise of nail salons. According to the results above, extroverted people are usually active while introverted people are passive in nail care.