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Visual response assessment according to Make-up image

In modern times, the use of makeup has expanded into advertising. Taking a broad perspective, makeup can be classified into categories of beauty and art. Recently, it has been used for professional purposes. Therefore, this study has attempted to analyze changes in pupil responses and cognitive & emotional responses to beauty makeup and art makeup images and come up with an effective plan in order to enhance the use of makeup in the production of corporate advertisements. For visual and cognitive & emotional responses of a college group to beauty makeup and art makeup images, the visual measurement test was performed and a questionnaire was given. The following results were obtained: When pupil changes were measured after proposing beauty makeup, art makeup and dot image stimuli through slides, vision changes (papillary reaction) were responded to all image types. In particular, the greatest dilatation of the pupil was observed in response to art makeup images. The difference in recognition and emotion response and advertisement attitude elements depending on makeup styles was compared with 20 subjects. The art makeup showed higher scores in artistic value in recognition response, decorative value in emotion response and interest, attentiveness and negativity in advertisement attitudes than beauty makeup.