의료관광산업 발전방안에 관한 연구

A Study on Development Plan for Medical Tourism Industry

With the ever-changing medical tourism environment. the study has delved into issues rangmg from judged value on medical tourism service quality. The survey result on the questionnaire done by the medical specialist on tourists reveals the necessity for adopting the following policy measures in order to facilitate medical tourism industry; new tourist package product development through the revision of medical stipulation, discriminating associated package tourist program, busmess infrastructure buildup for the institutional and policy readiness for medical tourist, institutionalized national certificate for the medical tour service and reparation system with legal safeguard. Lessons learned from the study are; the necessity for the prompt issuance of Visa for medical tourists of American Citizens, the improvement of medical tourism and immigration control service and the development of various medical tourism packages. Matching marketing approaches are needed to meet the needs of various medical tourists per each diverse form.