학술저널
The purpose of this study is to activate and marketing for sales of wine in hotel wine market. The results of this study are as follows. First of all, it is needed to study for improving sales volume of wines. Secondly, it is recommended to study for market segment and individual market strategy. Thirdly, it is necessary to figure out wine choice factor and improve that how to promoted wine sales. Finally, it is advised to invent wine event activated wine sales from wine marketing and targeting customers. Thus, all these counterplans mentioned will increase the revenue.
Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 호텔 식음료 판매 활성화 방안
Ⅳ. 결론
참고문헌
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