제14회 이천쌀문화축제 참가자 만족도 연구

A Study of Satisfaction Degree for Participation in 14th Icheon Rice Cultural Festival

The Purpose of this study is to suggest on the basic material of problems and development plans for the 14th Icheon Rice Cultural Festival through the research of satisfaction degree for participations. According to the research, participators of 32.3% consist of Kyonggido residents, visiting patterns are mainly made up oneday tour(88.2%), family trip(38.9%) and friend accompany(39.25%). The expenses of stay is highly made of below 50,000 won(49%). Therefore it must be planed for increasing program of a long stay and considered of friend accompany and family trip. The satisfactions variable which influences in the discrimination of other festivals consists of convenience facilities quality, program quality, information & guidance quality. It is suggested that satisfaction degree variables most highly influence than any other are festival program, festival information and guide, convenience facilites and festival place.