디지털 콘텐츠 저작권 침해의 선행요인 연구

A Study on Factors influencing Digital Contents Piracy Focusing on Efficacy, Subjective Norm and School Policy

A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2.500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school poiicy influences the subjective norm as well as political efficacy. But, contrary to our expectation, poiitical efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain. but not the subjective norm. As a conclusion. the academic and practical implications of these findings are discussed.