여대생의 기초화장품과 기능성화장품의 구매행동과 사용실태

The status of use and purchase behavior of basic cosmetics and cosmeceuticals among female university students

This study was conducted to prepare fundamental data and support for the establishment of a marketing strategy, and to assess the status of use and purchase behavior of basic cosmetics and cosmeceuticals among female university students. This study was performed with 560 female university students using structured self-administered questionnaires from Nov. 15th to 30th,2010. The contents of the questionnaires were organized into 5 items for general characteristics, 9 items for usage status of basic cosmetics, 4 items for purchase behavior of basic cosmetics, 9 items for usage status of cosmeceuticals, and 7 items for purchase behavior of cosmeceuticals. The collected data were analysed by the statistical package for the SPSS program (ver. 18.0). Results were as follows: 1. The use rate of basic cosmetics by place of purchase was the highest for roadside shops because of convenience, and the cost of purchase of basic cosmetics was 30 - 50 thousand won. 2. The rate of combination skin type by skin type was the highest, the use rate of basic cosmetics by major was higher in the beauty major group than other groups. 3. The use rate of cosmeceuticals by place of production was higher for domestic brand than others. The use rate of cosmeceuticals by place of purchase was the highest in cosmetic specialty shops because of convenience and needs, and the cost of purchase of cosmeceuticals was 30 - 50 thousand won. 4. The use rate of cosmeceuticals by purchase cost was higher at low prices than high prices, and the use rate of cosmeceuticals by kind of cosmeceutical was higher for multi-functional cosmeceuticals than others.