인구 통계적 특성에 따른 피부관리행동 조절 요인 연구

According to demographic characteristics to research of skincare behavioral control factors

This study is to predict skincare behavior by applying it to the theory of planned behavior, a theory providing the systematic structure for identifying influences on human behavior, and making a concrete analysis of influencers on skincare behavior. The data collected were analyzed with the use of the SPSS 18.0 program and the AMOS 19.0 program. The results were as follows: An attempt was made to analyze the structural equation modeling whether to apply Ajzen's theory of planned behavior to the skincare behavior or not. This study found that there was a possibility that the theory of planned behavior might be applied to the research model composed of skincare attitude, skincare norm, skincare behavioral control, skincare behavioral intentions and skincare behavior at the appropriate level in their entirety. It was found that among other things, the external control factor of the skincare behavioral control had the highest effect on the skincare behavior.