Barriers to Internet Shopping

Barriers to Internet Shopping

The growing popularity of internet shopping activity has opened up exciting opportunities for finding a new and efficient way of buying and better selling opportunities through the internet. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a successful development of an internet shopping environment. Many constraints, such as the security constraint, exist in information technology. Especially, the fears on the information theft and other security concerns keep this mode of internet shopping from developing as rapidly as it could To assess internet security concerns, a scale to measure perceived web security has developed and the validity of this scale is assessed. A conceptual framework of internet shoppers' perception was developed to investigate the relationship among perception on security. Technology Acceptance Model (TAM) is applied to develop the research model. The result of this study shows that one's perceived usefulness regarding the web leads him or her to gather product information, which in turn leads the user to actually purchase a product. It may be highly unusual for a user to purchase on the web without using the web to gather information first.