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A Study on Electronic Control Unit Embedded Soft Wear Market Trends and Strategies for Exportation

A Study on Electronic Control Unit Embedded Soft Wear Market Trends and Strategies for Exportation

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As the competition in the global car industry intensified, developments of embedded SW technologies with high stability and functionality has been much emphasized. This phenomenon not only includes the car market in Korea but also the countries with highly developed car industries, in the sense that they are focusing on ways topeneturatethe car embedded SW market. Furthermore, as the recent issues of high oil price, environmental regulations, and reliability and ease for drivers have been emphasized, the development of ECU embedded SW is being accelerated, necessitating the need for understanding the market as well as strategies for industrialization. It is inevitable to establish the strategies regarding industrialization of the ECU embedded SW, as these have implications on major worldwide market share and on the economy. Suggestions for the Korean car industry to become one of the four Powers in the worldwide car market are offered by the author. First, an export-orientation has to be made. Second, a strategic re-structuring is necessary for specialization, expansion, and modularization. Third, an expansion of FTA and subsequent creation of an appropriate export environment is needed Fourth, comprehensive support system for embedded SW parts supply source has to be established.

Abstract

Ⅰ. Introduction

Ⅱ. Aspects of Car Embedded SW

Ⅲ. International Embedded SW Market Trend

Ⅳ. Korean embedded SW market

Ⅴ. Strategies for Industrializing Automobile Embedded SW

Ⅵ. Conclusion

Reference

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