연령별 미용실 이용 실태 조사에 관한 연구

A Study on the Use of Survey in the Beauty Shop Accordance with Age Differences -Focusing in Seoul Area-

This study tried to provide basic data for improving sales power by choice and concentration in service items of general beauty salon through survey about status of using beauty salon. 1. In general characteristics of questionnaire survey, women mostly used beauty salon as women accounted for 92.5% (172), women in 20s visited most frequently as 48.4%(90). Especially, frequency using beauty salon was not related to monthly income. 2. For status of using beauty salon each service item, 'haircut' was 88(47.3%) which is in most high portion; 'dyeingㆍbleaching' 64(34.4%), 'permanent' 28(15.1%), 'scalp clinic' 6(3.2%). Accordingly, it is recommended that general beauty salon specialize in haircut, dyeingㆍbleaching, and permanent to increase competitiveness. As home styling products, most frequently product was Essence (74.2 %), spray (17.2 %), wax (6.5%). The reason why Essence was most frequently used is that this prevents damage of hair and maintains beautiful hair. On the other hand, spray as a hair setting product was used secondly. It is thought that this should be controlled in use because this is non-environmental material to destruct ozone layer.