訪韓日本人 觀光客의 醫療觀光서비스 重要度가 訪問意圖에 미치는 影響

Effects of Medical Tourism Service Importance on Visit Intention among Japanese Tourists Visiting Korea

This study examined the effects of medical tourism service importance on visit intention among japanese tourists visiting korea. The Data were collected from 194 japanese tourists who visited in korea. The data were analyzed by T-test, ANOVA, and logistic regression analysis. The major findings were as follows. First, when personal service importance increased 1 level, the possibility of visit intention went up 1.001 times. Second, when information service importance increased 1 level, visit intention also increased 1.018 times. Third, when material service importance increased 1 level, visit intention also increased 1.155 times. Based on this result, we argued that there is needs of marketing strategy and medical tourism products planning in relation to medical tourism service importance and visit intention.