Intermodal Transportation Preference between Hamburg and Warsaw Using a Conjoint Analysis

Among the intermodal transportations such as rail and truck, feeder and truck, and only trucking service, the shippers have encountered the choice of modes from the Port of Hamburg to Warsaw transport route. In this respect, the aim of this research is to analyze the shippers' preference of intermodal transportation modes, and provide competitive strategies. As a methodology, Conjoint Analysis (CA) was used for measuring the preferences. As a result, the relative importance of 'Reliability of arrival time' is rated the highest (33.183%), then 'Mode' (26.133%), 'Transit Time (21.825%), 'Freight Rate' (18.860%) followed. Regarding the attribute, 'Reliability of arrival time', the attribute level of 'High' scored 0.549 and 'Medium' scored 0.257 of part-worth, so 'High' was indicated to be much preferred than 'Medium' in this research. Concerning the attribute, 'mode', which is the main topic of this study, 'Rail + Trucking service' was found to be the most desirable mode scoring 0.861 of part-worth.