친환경인증 아파트의 주거품질이 고객충성도와 재구매의도에 미치는 영향
The effects of residential quality of environment-friendly apartment on customer's loyalty and re-purchase intention -focused on Resident of Environment-Friendly certificated apartment-
- 한국주거환경학회
- 주거환경(한국주거환경학회논문집)
- 住居環境 제11권 제1호 (통권 제20호)
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2013.04187 - 204 (17 pages)
- 64
The objective of this study is to verify the effects of residential quality of environment-friendly apartment on customer's loyalty and re-purchase intention. The results show that the residential quality of environmental-friendly apartment has a positively significant effect on the customer's loyalty and re-purchase intention for environmental-friendly apartment. It was also found that the customer's loyalty of environmental-friendly apartment has a positively significant effect on the re-purchase intention for environmental-friendly apartment.
Abstract
Ⅰ. 서론
Ⅱ. 이론적 논의
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅳ. 결론
참고문헌
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