부동산 선택속성이 고객 만족과 구매의사결정에 미치는 영향

An Impact on Customer's Satisfaction and Purchasing Decision by Real Estate Choice

The results of the study shows that the attitude of internet users vis-s-vis real estate choice factors and their level of satisfaction and purchasing decision are of great importance in judging the success of the real estate marketing. It is no exaggeration to say that the era where real estate agents, certified public appraisers and certified judicial scriveners have a lot of work on their plate are long gone. So in terms of the changing of marketing strategies, it is widely required to resort to Internet or other newly invented marketing methods capable of make up for the lack of communication with clients or the duplicity of information which could be found in the existing internet based marketing method. Like any other businesses, real estate market has to respond to the change of conditions with marketing management. But there is a shortfall in studies and researches about the relations of consumer's satisfaction according to real estate choice factors and their purchasing decision. Therefore, the purpose of this study is to understand the impacts of real estate choice factors upon the purchasing decision.