공인중개사의 관계마케팅요인과 고객과의 신뢰, 관계몰입 및 재방문의도 간의 영향에 관한 연구

A Study on the Effects Between Relationship Marketing Factors of Licensed Real estate Agent, Trust, Commitment of Relation with Customers and Revisit Intention of Customers

The objective of this study is to verify the effects of relationship marketing of the licensed real estate agent on quality of relation with customers and revisit intention. In addition, the relationship between trust and commitment of relation for the licensed real estate agent and their customers and the effects on revisit intention was verified. The results show that the relationship marketing of the licensed real estate agent has a positively significant effect on trust and commitment of relation between the licensed real estate agent and their customers. It was also found that the quality of relation such as trust and commitment of relation between the licensed real estate agent and their customers has a positively significant effect on revisit intention.