대형마트와 SSM의 출점이 전통시장의 매출액에 미친 영향

A Study on the Effect of Hypermarket or SSM Openings on the Revenue of Traditional Market -Focusing on Spatial Competitive Structure-

The present study analyzes the spatial competitive structure between hypermarket, super supermarket (SSM) and traditional market in Seoul metropolitan area (SMA), and evaluates whether the spatial competition affects the revenue of traditional market. The analysis is based on data in 2009. According to the results, the spatial competition among the markets is most fierce in SMA, and also stiff in Incheon city and some cities in Gyeonggi province as well. Traditional market is in more keen competition with hypermarket rather than SSM, which means that the hypermarket has been settled in the region and that SSM has recently started to break into the market. The spatial competition between traditional market and hypermarket/SSM negatively affects the revenue of traditional market. This implies that the location management policy has not been effective in controling hypermarket and SSM so as to protect and vitalize traditional market. Based on the findings, the present study suggests some measures for regeneration of traditional markets in full consideration of locations of large retail stores or markets.