그린 비즈니스/IT도입시 인식에 따른 실행계획 차이에 대한 탐색적 연구

An Exploratory Study on the Difference between Recognition and Planning of Green Business/IT : Focus on Korean Manufacturing Industry

Recently, Green Business/IT becomes very important for management of company, because there are many new regulations about the environment protection. especially to reduce green house effect. The purpose of this research is to investigate present situation of Korean manufacturing industry about the Introduction of Green Business/IT. For the people who is in charge of the decision whether to Introduce Green Business/IT or not. this paper aim to provide some useful findings. We made a research framework consisting of 5Ps (Philosophy, Partner, Process, Product, Public) from literature review. then we found that almost all of the companies in manufacturing industry prepare for the regulations by introducing and using Green Business/IT concepts. There are some differences between production goods industry and consumer's goods industry. Also we found that there are a lot of relationships with recognition level and planning level. The higher the level of profitab ility, the lower the level of preparing social responsibility. This means there are two opposite perspectives(profitability, social responsibility). Therefore organizations who are adopting Green Business IT/ should strive for harmony of sight.