화장품기업의 경영효율성 측정 및 결정요인 분석

The Empirical Analysis on Measuring Efficiency and Determinant Factors of Cosmetics Company

The purpose of this study is to analyze the efficiency of Korean export-oriented cosmetics companies in 2010. The CCR and BCC, Super TE model are used as the methodology of efficiency measure. DEA(data envelopment analysis) model with five inputs and two outputs was specified and used to estimate of the cosmetics industry efficiency. Cosmetics industry showed the technical efficiency of average 92%. This indicates that almost 8% costs can be reduced without decreasing output if the cosmetics industry can operate efficiently. Fourteen of twenty six companies get to 100% in BCC efficiency, and seven of them have at 100% in CCR efficiency. The number of IRS in the return to scale is seventeen companies which account for 34% of total number of DMU in this study. This is due to the scale inefficiency of the investment shortfall from economic slump. The parameter for cost of goods sold, general and administrative expenses, assets showed -0.233, -0.123 and -0.070. This means that the lower level of these valuables shows the higher efficiency(p <.0001). The efficiency of medium size companies of asset was higher than large size companies This is consistent with results of ANOVA analysis.