한국 문화콘텐츠에 대한 중국 소비자들의 이용실태

Analysis on the Difference of Chinese Perception toward Hanryu Contents

This study aimed to obtain a signification results through analysis of reality with chinese users who have experienced Korean cultural products in China. For this study, Analysis of T-test and ANOVA was conducted targeting Chinese consumer and the results are as follows. Firstly, the Hallyu cultural contents was evaluated as positive overall ratings in China But Exports are still concentrated in the drama and music. For sustainable competitiveness required diversification of the Genres As reason to prefer the Korean content, It seems that because the contents is interesting as well as a good story, besides a star looks is great. But based on income levels, the contents differences of satisfaction did not show meaningful. Secondly, In the analysis of the difference test and others' recommendation, Chinese users are positive about Korean drama and music, But seem to somewhat negative for movies and games. To keep spreading the Hallyu contents in the potentially vast Chinese markets, We need to seek mutually beneficial exchanges, trading the cultural contents with in China instead of making inroads into the markets from a distributive viewpoint of culture in the past.