콘도의 선택속성 및 선택성과와 추천의도와의 관계

A Study on the Relationship of Condominium's Choice Attributes, Choice Result and Recommendations

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study is to examine the factors involved in the choosing of a condominium and the impacts of customer's feeling and how they are related to the customer satisfaction level, and to make recommendations. (2) RESEARCH METHOD This study is based on metropolitan customers who have had experiences of staying at condominiums over the past three years. An empirical research method was applied and approximately 345 people responded to the survey. To test the proposed model. basic statistical analysis, factor analysis, reliability analysis and structural equation model were applied by using SPSS 18.0 and AMOS 18.0. (3) RESEARCH RESULTS The analysis shows that in condominium choice attributes model. the service and the product are significant. but the rest is not. among four factors in the choosing of condos. In addition, in the impacts of customer's feeling model, the service and the cost, except the product and the accessibility, are significant. 2. RESULTS The research shows that when customers are satisfied with the service there is a greater chance that they will recommend a stay to others. This indicates that a customer's decision in choosing a condo is largely influenced by recommendations of friends or co-workers. Henceforth this study hopes to serve as a reference that service satisfaction and recommendations directly relate to the increase in a corporations overall performance.