기업형 슈퍼마켓에 대한 소비자재방문 영향요인 연구

A Study on the Factors Affecting Customers' Revisit to SSM - Focused on the Mid-south Area of Kyeonggi-do -

1. CONTENTS (1) RESEARCH OBJECTIVES The objective of this study is to investigate the factors affecting customers' revisit to SSM by additionally applying a service quality attribute to the store selection attributes of the existing study. (2) RESEARCH METHOD This study was focused on survey analysis. The statistical analysis techniques used in this study include basic statistics analysis, factor analysis and regression analysis. (3) RESEARCH FINDINGS In order to operate SSM successfully, the followings are suggested : Firstly, it was found that customers require an innovation in the display of the store as well as a management in its service quality. Secondly, as a result of verifying influence of customer's satisfaction on revisiting, it was found that the satisfaction has a positive influence on customer's revisiting. Thirdly, according to the verification of hypothesis for store selection attribute and revisiting, store selection attribute has a positive influence on revisiting. Therefore, it was eventually found that customer's satisfaction (between store selection attribute and revisiting) is mainly affected by the product's attribute of SSM. 2. RESULTS As a result of this study, it was proved that the location and service quality attributes were the most influential factor in customers revisit to SSM.