글로벌 비즈니스 교육서비스의 품질 및 가치에 관한 연구

A Study on Quality and Value in Global Business Educational Service

This Study examined the structural relationship between the quality of educational services of, service value of and level of satisfaction of students on university education for the purpose of making contribution in establishment of strategy for educational management of universities for the purpose of cultivating and producing outstanding competent graduates. Questionnaire survey was conducted on university students currently enrolled into national universities in Seoul and those around them as subjects, and the following results of analysis were obtained in this Study. Firstly, although the reactivity and certainty among the 5 factors of the quality of educational quality that affect the internal value were found to be statistically not significant, it was analyzed that these 2 factors impart affirmative effect on the level of satisfaction of students by influencing the perceived values. Secondly, examination of the effect of the 5 factors of quality of educational service on the external values revealed that only 2 factors, namely, materiality and sympathy imparted positive effect on the external value. Thirdly, from the examination of the perceived value factors that impart influence on the level of satisfaction of students at schools, it was analyzed that the internal value imparts greater influence on the level of satisfaction of the students on schools than the external value.