청주시 소비자의 SSM(Super Super Market) 강제규제에 대한 인식과 구매장소 선택

How Consumers Change Market Places with SSM Regulation and How Consumers Perceive SSM Regulation in Cheongju

The purpose of this study was to find how consumers change market places with SSM regulation and how consumers perceive SSM regulation in Cheongju. Questionnaire survey method during August 2012 and 200 subjects living in Cheonju were selected. Major findings were as follows. First, 68.7% of consumers would not change their market places during closing period of SSM. This result implied that SSM regulation might be somewhat effective in Cheongju. Second, consumers perceived what is the SSM regulation and what are the purpose of SSM regulation well. Third, most consumers in Cheongju showed their approval in SSM regulation, impling that SSM regulation might be somewhat effective in Cheongju.