The main aim of this study was to analyze the characteristics of roadside teahouses on the mid-Edo period Ukiyo-e, a Japanese wood-block print or painting. This paper used two methods to examine the Edo period literature and Ukiyo-e in the eighteenth century. The results showed that first of all, walking staff consisting of waitresses with a Japanese apron called maedare and a ganpanlang, a beautiful girl who attracts customers to come inside the shop, played a important role in increasing the sales of teahouses. Second, the roadside teahouse was not a mobile shop but a fixed one and was mostly located at the entrance of a temple or shrine in Edo city. The signboard of the teahouse used both a hanging lantern with a shop name and a shop curtain called Noren with the shop name and family crest. Third, the tea utensils were mostly a tea kettle, teacup, black & red lacquer teacup stand, fresh-water containers, scoop, etc. and used them to boil the leaf tea. Fourth, the method to prepare tea was called senjicha to boil the leaf tea. Senjicha originally used a scoop to ladle tea in the tea kettle without a handle into a teacup but used new utensil yougaeyakan added a handled tea kettle to keep the water as well as the tea warm in the late eighteenth century.
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