국내외 석유기업들의 그린마케팅 전략과 기업의 사회적 책임에 관한 연구 및 시사점

Case Studies and Implications on Green Marketing Strategies and Corporate Social Responsibilities of Oil Companies in Korea and in Foreign Countries

Recently, Oil Companies in Korea and in foreign countries have conducted the green marketing strategies for their corporate images and creating value-added. This phenomenon reflects concerns of the environment by citizens, consumers and the green lobby. Green marketing closely relates to Corporate social responsibility (CSR). Oil companies ease resistance of the green lobby and citizens by utilizing green marketing strategies and they also attempt to create a value-added. This study analyzes the latest cases of the oil companies which conduct the green marketing strategies in Korea and foreign countries. and it provides σends on green marketing and implications on corporate strategies of the oil companies.