Decision Making in a Time of Crisis: Drucker's Recommendations

This paper focuses on Drucker's approach to decision making in a time of crisis. A review of Drucker's work over the last half century, identified Drucker's four basic concerns in crisis decision making. Those four key areas are: 1) Planned abandonment (yesterday's activities); 2) analyzing the client: who's the client?; what is value for him; where is her?; and which of his needs are not satisfied?; 3) redefining the business mission; and 4) taking advantage that one's company back-office is another's front office. Crisis are testing times when decision making makes the difference between organizational decay and coming stronger out of the crisis.