Role of Organised Cultural Events as a Means of Inclusive Growth and Sustainable Tourism

Economic benefit of tourism is loud and clear. Organised cultural events of India have been attracting domestic and international visitors alike to many destinations. Apart from showcasing the cultural diversity of India, such organised cultural events instil pride among the Indian youth for the cultural traditions and preserve the cultural heritage for the future generation. It gives economic empowerment to the poor and the marginalised. One such event is the Adivasi Mela or the Tribal festival of Odisha. The festival was represented by all 62 tribes of Odisha, making it largest congregation of tribal communities in festivals anywhere in Asia and perhaps world. Given wide publicity it has the potential to become a world class event.(116 Words)