The Analysis about Promotion and Marketing of Hakka Villages

Recently, the rural and fishing of Taiwan changed rapidly in the industrialization. Due to the aging of population in rural area, and the labor shortage, the land was changed to grow the high economy fruit or fishing. With this change, the local economy developed toward high technology and low labor, and it became the elements of affecting the community. This research used the environment and human as a view to investigate the prosperity and recession of the community by collate document and interviewing the successful case. We used SWOT analysis, countering the Managing mode of Siaputou fish farming production area and try to integrate Hakka exquisite culture and excellent traditional industrial technology to point out feasible solution of local community development. The results showed that Lai family community in Jiadong Township, Pingtung County, mainly farming and growing the rice in early period. They transformed into aquaculture rapidly in several decades. Skillful aquaculture and technique brought abundant production to Jiadong Township. However, it can't be developed into a Hakka specialty. The main point is that: first, to solve the problem of virus infection, they need to strengthen the anti-virus technology. Second, fishermen must develop self-reliance, learning digital knowledge, developing fishery products; establishing heterogeneity of the product, and develop the local market. Third, we can suggest the government control output in order to protect the fishermen's income. Through industrial restructuring, we can use storytelling to promote local community to achieve the purpose of marketing Hakka villages.