스노보드복의 구매행태와 치수적합도 및 만족도

Purchase Behavior, Size Suitability and Satisfaction of Snowboard Wear

This research examined the purchase and rent behavior, size suitability, the level of wearing satisfaction in snowboard wear consumers. The survey was conducted with male and female 305 consumers who had enjoyed snowboarding more than once. The rate who purchased snowboard wears was almost the same as rented. According to the snowboarders' physical features and boarding activity level was a meaningful differences between purchase and rent behavior of boarding apparels. The size suitability of Jacket was lower than that of pants. In case of the sleeve, collar, underpants, their size suitability was lowly estimated. The importance factor of material functional aspects was high rated, but the satisfaction level was relatively lowly. The satisfaction of shock mitigation, clothes-changing convenience, and washing handiness were low, Depending on the snowboarders' boarding activities and physical features, how to get snowboard wears and their preference of brand, there were respectively significant differences between their the level of size suitability, and satisfaction in snowboard wear. The differential marketing strategies and production plans are required considering snowboarders' boarding activities. The products are required that are easy to wash and have high waterproof and thermal features with the safety and easy movement when snowboarding.