호텔기업의 인터넷 홈페이지 비교분석에 관한 연구

A Research for Internet Web Page of hotel business in Seoul

Appearance of internet to the infrastructure of society is getting bigger and bigger. Especially, generalization of internet users is huge since ever we have seen. Now, hotel business as service market has to aim at internet marketing. This research analyzes domestic and foreign hotels that have internet web service, I chose 12 domestic and 4 chain hotel for check up their web page, structure, image, reservation system and so on. So I could find out following features. First, leading hotels of internet service present convenient information in detail. Second, Image information consist of very simple document file and the hotels thathave this feature are chain hotels. Third, most of hotels are lack of internet web service. And the next question is the problem that generalization of internet marketing. First, we have limitation of internet users. The 80% of them are students, sales man, etc. Second, there is technical problem. It takes long time to download deferent types of information. Third, there is unstable system. Fourth, it's too short attractive information to internet users.