The Effect of Institutional Pressures of Home Country on the Relationship of MNC Corporate Competitiveness and Corporate Social Performance (CSP)

This study makes a first attempt to empirically clarify the relationship between corporate competitiveness and corporate social performance (CSP) and examine the impact of institutional pressures of home country on this relationship. The results have shown that there is not a constant corporate competitiveness and CSP relationship across different institutional environments. This relationship is moderated by institutional pressures of home country in such a way that as institutional pressures of home country increase from low to high, the corporate competitiveness and CSP relationship changes from inverted U-shaped into positive linear. This study lends itself to filling the void in the empirical research of the corporate competitiveness and CSP link. Also, it contributes to the empirical research of CSR from the institutional perspective.