투자자의 심리적 특성이 위험투자행동에 미치는 영향에 관한 연구

The Effects of Psychological Characters of Investor on Risky Investment Behavior -The Role of Regulatory Focus and Self-enhancement Perception-

This study explored the effects of psychological characters of investor on investment behavior. Especially it focused on the effects of regulatory focus and self-enhancement perception on risky investment behavior. For this, self-reported response data from 246 collegiate students were analyzed by ANOVA. As a result of that, the conclusion was drawn as follows: First, the results confirmed previous studies that psychological characters of investor effect on investment behavior. Second, the results of this study support for our prediction that the regulatory focus effect on risky investment behavior. Third, the results of this study support for our prediction that the self-enhancement perception effect on risky investment behavior. And the last, it identified a significant interaction effect between the regulatory focus and the self-enhancement perception. These results have some implications for investment companies and investors.