한ㆍ중 團茶의 문화산업적 활용양상 비교연구

Comparative Study of Cultural Industry Application Aspect on Solid Tea in Korea and China -Through Rice-cake Shaped Tea (Ddeog-cha) and Puer Tea-

An examination of the cultural history of tea in Korea and China, Ddeog-cha and Puer tea had medicinal and spiritual value were used a symbol in rituals and acted as a medium of exchange relationships during the traditiona age. Therefore Ddeog-cha and Puer tea had similar social and cultural meanings and values. On the other hand, there was one difference. Puer tea obtained economic value through the Tea - horse trade. As a result, Puer tea had high economic value, whereas Ddeog-cha had cultural value. Consequently, Korea took a passive stance to obtain tea-industrial economic value, and focused more attention on the cultural value than economic profit. This kind of point is emphasized in the storytelling process.