This study examined how the motive for participation in tea cultural activities, participation level, and satisfaction from participation influence the quality of life. A total of 576 questionnaires from a tea cultural activities club were analyzed statistically. The results showed that there was no direct motive for participation satisfaction in tea cultural activities, and the satisfaction from participation had an effect on the quality of life. Overall, the motive for participation in tea cultural activities improve the quality of life directly or indirectly. In particular, the achievement-related motivation improves the level of satisfaction from participation in tea cultural activities and the quality of life. This shows that the qualitative aspect of the tea cultural activities is more important than the quantitative aspects of participation, and it is necessary to improve the qualitative aspect of tea cultural activities including the contents of experience programs. This study revealed the influential factors in the participation of tea cultural activities on the quality of life empirically and examined the contribution of tea cultural activities in improving the quality of life.
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