광고를 활용한 한국어 교육 방안

Korean Language Teaching Method Utilizing Advertisement

This thesis is a study on Korean language teaching method utilizing advertisement. There is no way to utilize every advertisement in Korean language teaching. Accordingly, we should categorize advertisement by the topics. Worksheets advertisement was selected as the category of unique Korean advertisement. Among them, fourteen commercial films of worksheets appeared on TV from January 1, 2006 to June 30, 2007 were included for this study. The involved advertisement were those of THINKBIG and NUNMOPI. I suggested lesson model focused on those two brands' advertisement. The assigned study goal was to understand educational spree in Korea, and the related educational phenomenon and system. The lessons consisted of vocabulary and cultural education. And diversified teaching methods were adopted; listening, speaking, reading and discussion. In the last chapter, I present the positive and negative effect from such lessons. This thesis has its meaning in that it suggests practical method for lessons to enhance understanding of Korean social, cultural features and to help achieve better linguistic skills, through a teaching method utilizing worksheets advertisement.