레스토랑 실내 디자인이 고객 만족과 재방문 의도에 미치는 영향에 관한 연구

Restaurant Designs How Increase Customers Satisfaction and Make a Customer Decide to Revisit

Customers concern about a restaurant's design and interior a lot with a food service industry is growing up. Restaurant is not just a place to eat. Customers take a restaurant which has the subject of food. So, restaurant is a marketing tool. A food service industry is a typical service industry to make it satisfy customers basic needs. A food service industry has tried give satisfaction to customers changeable needs. One of the reason people go to a restaurant, is for abiological sufficiency and social sufficiency. But the most important thing people go to restaurant is that they need to feel the restaurant service, food taste and atmosphere. The customers going to have a clear image through the restaurant mood. This is why restaurant decorations are very important. It could change customers propensity to consume and revisit. This report is based on <Patterns of restaurants design and the characteristic> by Keng Suk Kim (2004). It's showing consumers preferences through the restaurants design. Especially, that which makes consumers decide revisit the restaurant.