카페 공간이미지와 배경음악에 관한 연구

The Study for the image of food space decoration and background music of cafes

Research indicates that the presence of music in service environments modulates various facets of the transactions taking place in those environments, and is known to affect consumers' behavior. However, the effect of background music (BGM) in food service area such as a cafe on the role of making pleasant environment has not been well addressed. This study aims to identify the current status of background music in cafes in the capital city of Korea. When considering the guests' usual behavior to avoid unpleasant environment, the better choice of BGM matched with the cafe's image and main guests' preference would be an important aspect to please the target clients and to enhance the cafe's image.