푸드 코트 음식모형진열장의 디스플레이 연구

Food Model Display in Food Courts

A “Food Model Display” can be defined as a mocked display of food which exhibits the food’s actual traits. Food models can be seen in food courts, supermarkets, and in front of restaurants and is an effective vehicle for restaurants, chefs, and stores to promote their products. The location of display cases can play an essential role in attracting consumers, as well. Overall displays should be placed where it is convenient for consumers to quickly look and decide on a menu while walking by or waiting for their tables. As a result, it should be close to the restaurant entrance or placed by the restaurant counter. In addition, proper aesthetics should also be considered when presenting food items in a display. The food can be displayed most effectively if it is presented under careful illumination that emphasizes subjective traits such as color and other pleasant visual characteristics of the menu. This can be done by setting up halogen lamps above the displayed food to shine on its visual characteristics to stimulate consumers’ appetites. The study of Food Model Displays cannot be overlooked as it plays such a pivotal role not only as a marketing tool, but also in consumer psychology and can affect a consumer’s ultimate satisfaction of a cuisine. We must also identify present problems associated with displaying food models in order to maximize the satisfaction of the consumers and the restaurants that use them.